Using the network efficiently to deliver a unified multiscreen TV experience. Just a few days earlier he answered a few questions about Ericsson’s position within TV and this year’s IP&TV World Forum 2011.
It shuld be say that we have the broadest and most comprehensive portfolio of solutions as a supplier in the TV industry. Because of this we can be a true partner to our customers and leverage on innovation and technologies across all of our different customer segments which include, not only IPTV and mobile TV with Telco’s but cable, satellite and terrestrial broadcasters and other media companies.
We’ve uniquely positioned ourselves in the TV supplier space with the work we’ve done with Consumer Labs, looking at what consumers really want from TV services both now and in the future and this makes us very unique in terms of the supplier role as we are not just looking at technology, we are looking at, fundamentally, what consumers want from TV services.
What do consumers really want when it comes to TV services?
Consumers want a rich user experience. One that allows them to find the content they want and watch it when they choose. This time and place shifting is what is most important. Being able to schedule TV, go forward and backwards in the schedule and access the content when out of the living room, such as on lap top and phone, is driving consumer satisfaction.
What’s on the agenda at the 2011 IP&TV World Forum?
This anytime, anywhere TV has put pressure on the networks, which are used to deliver the content to the consumers. So at the IP&TV World Forum 2011 I’ll talk about new innovations like media delivery networks, which are trying to address key issues for operators in terms of how to cope with this explosion in content and consumption. Over the next three-four years, 90 percent of traffic carried over the fixed and mobile network is expected to be video.
Other than multiscreen user experience and access to multi devices, hybrid TV will also be in focus. Hybrid TV is the ability to deliver services both on satellite and on IPTV simultaneously on a single set top box.
There are two advantages to this – if you’re coming from the satellite space adding IPTV gives you the ability to deliver the advanced additional services like VOD and time shift TV, and if you’re coming from the Telco side, adding the satellite will give you instant access to preexisting content deals, which is really important. The third theme will be relatively new this year – and concentrates on cable companies moving to a more IPTV delivery and the usage of IPTV solutions over cable infrastructure and Telco infrastructure.